New Channel First™ Web Portal, Available April 15
BPM Microsystems, the global leader in automated programming systems, announces Channel First™, a channel-focused initiative aimed at strengthening relationships and support for Distributors and Representatives worldwide. “BPM delivers solutions through channel partners for over 20 years and is now embarking on a refreshed channel strategy to both deepen and expand our channel presence in 2019,” says Don McMahan, Global Sales Consultant. ” I have spent most of my professional career growing sales through channels, and am delighted to be able to apply a couple of decades of channel expertise to the BPM global partner network,” says McMahan.
The organization in its entirety will become more channel-focused, with the inside sales department becoming aligned with the Regional Sales Managers, the marketing team creating and delivering new content and training resources, and the Sales Managers committing more time in the field with their partners. McMahan adds that “The whole organization is engaged, from sales through engineering and production, to ensuring the success of its partners globally.”
The Channel First Web Portal
The Channel First Web Portal gives Channel Partners access to resources to help them be even more successful. Prior to building the new Portal, BPM sent a survey to their top Distributors and Reps to find out what kind of tools and resources they wanted. With that valuable feedback, a virtual library of sales collateral, videos, and presentations are now just a few clicks away. “This is a work in progress,” says Scott Bronstad, Marketing Communications Manager with BPM. “We’ve got a good chunk of the content up, but we need more training materials and videos… so come back often; we’ll have more “stuff” the next time you check-in,” says Bronstad. The most requested thing? Up to date pricing is readily available as an Excel download and is available to Distributors only. Side-by-side comparisons of BPM products and “the other guys” are there as well.
“We are excited as a company to focus our teams on making our partners worldwide even more successful as we continue to roll out our 9th generation of automated programming systems,” says William White, who founder BPM Microsystems in 1985, when as a 3rd-year college student at Rice, he developed the first BPM programmer.
About BPM
BPM has delivered more fine-pitch automated programming systems than all our competitors combined. BPM sets the standard in the industry. Their latest advance is the innovative 9th Generation series of programmers, which are the fastest universal programmers, supporting MCUs, FPGA, eMMC, NAND, NOR, Serial Flash memory devices, and more.
BPM is ISO 9001:2015 Certified and all products carry the CE Mark.